If you run a pet-based business in Honolulu, then you know all about the struggle of marketing. Word of mouth can only get you so far. You need to keep your website updated and learn how to use various social media platforms. Connecting with your customers is the most important part of doing business, and the best way to do this is visually – through great photographs! That’s where commercial pet photography comes in!

Think about the places you frequent. What is it that first drew you to those places? If you didn’t hear about them from a friend, how did you find them? How much of what you found appealing about them at first was visual? If you found them on the internet, pictures probably played an important part in how you felt about trying something. That’s why photography, especially professional photography, is so important. 

If you are a small business, you may be attempting to handle photography on your own. But there’s no need to struggle with portraying your business on camera by yourself when you can work with a commercial pet photographer. Maybe you’re afraid a professional photographer isn’t worth the investment. If you aren’t sure why it’s in your best interest to hire a commercial pet photographer, keep reading to learn more about commercial pet photography in Honolulu. 

What Is Commercial Pet Photography?

To put it simply, commercial pet photography is designed to help you sell a product or service. Photos help showcase a product or a lifestyle and can help show what the heart of your business is. People are very visual, and images help us feel more connected. And unfortunately, attention spans seem to shorten by the day!

Needless to say, photos play an important role in your business’ branding and online presence.

What is commercial photography? Well, any photos you use in promotional material or on your website fall into the category of commercial photos… whether they were done by a professional or not.

Who Is Commercial Pet Photography For?

Commercial pet photography is for businesses… both large and small. If you are trying to build a pet-based brand of any kind, then you need commercial pet photography. Dog walkers, pet rescues, groomers, pet supply stores, and pet bakeries are just a few of the pet businesses that use commercial pet photography.

If you’re a pet-friendly restaurant or hotel, you also may use commercial pet photography to showcase that fact. Want more dog owners to visit your establishment? Make sure you have photos of dogs in your locale!

Whether you’re just starting your business or are looking for a brand refresh, professional commercial pet photography is the way to go. The right pictures will make a huge difference in the way your business is perceived by potential customers and your community.

Why You Need Commercial Pet Photography

If you spend any time on the internet, then you know how easy it is to get distracted by a good picture. An adorable cat, a beautiful sunset, or a playful dog comes across our feed, and we need to click on it to see what it’s all about.

That right there is why you need a commercial pet photographer. 

A customer’s first impression of your business will most likely come from your photos. Especially now, with so many people using the internet as their first step in researching businesses and products to try.  If a potential customer is browsing websites searching for the type of service you offer, if you come up as a recommended ad on Instagram or Facebook, great photos will make people stop and take a second look. Especially if they are animal photos!

Commercial photography is about more than just advertising a product. It’s about showcasing the type of lifestyle you are promoting through your products. It can be used to highlight convenience, aesthetics, and quality. Think about it; an action shot of a beautiful dog catching a ball will generate more interest than a picture of a ball by itself. 

Your photographer’s goal is to help you tell a story that your customers can connect with. Your business isn’t just about your products or services. There’s a story behind your brand and a feeling that you can convey with the right professional photos.

For example, a doggy bakery sells delicious doggy treats, right? But that’s not all they’re selling. What they’re actually selling are memories. They’re encouraging their customers to create memories with their dog by… throwing them a birthday party or including them in holiday celebrations.

So instead of just showcasing photos of dog cakes and cookies, this doggy bakery also wants to create images that give their clients the warm, fuzzy feelings associated with memory-making. Photos of smiling people, happy dogs, party decorations… these will all help the bakery customers’ feel all of the feelings.

Your brand’s photos also want to take your customers behind the scenes. Why should they purchase from you? What sets you a part? Take a step beyond the simple headshot! Your website and marketing materials should help your customers feel welcome and invited to purchase from you.

Going back to our dog bakery example, a commercial photographer will make sure you have photos of you baking treats, greeting customers in the shop, putting on your apron, and more! These are photos that will help your customers truly connect with you and your business.

A professional photographer knows how to make things look appealing. They know the types of images that people connect with, and they will provide you with high-quality images that you can use in all of your marketing materials. Lighting, framing, and an eye for a good shot are all important elements; these are things that many amateur photos are missing. The fact is, a good photo can be the difference between making a sale and losing a potential customer to a competitor. 

Commercial Pet Photography In Honolulu

We’re lucky to be in the close-knit community of Honolulu. It’s the perfect environment for small, local businesses to thrive if you know just how to market yourself. Great pictures will attract local people… as well as tourists who prefer to frequent places favored by locals. Not to mention, is there any better location for photos than in Honolulu?

If you need commercial pet photos for your business, it’s time to book your session. If you have a business, new or old, in Honolulu, we want to work with you! Together, we will discuss location, your product(s) and/or service(s), and how best to showcase your business. If you’re curious about what commercial pet photography might look like for your business, check out our portfolio for ideas. 

And of course, if you have any questions, don’t hesitate to contact us through our contact page.